Looking to add a webinar registration form to your WordPress website? Then you are in the right place! With Gravity Forms, you can easily create a user-friendly webinar registration form to register attendees for your online gathering.

In this tutorial, we’ll see how you can use the Gravity Forms webinar registration form template and customize it to your exact needs. We also discuss some Gravity Forms add-ons you may want to use to help you manage leads and accept payments through your form, as well as other third-party integrations to improve the webinar registration process.

Watch the video or read on to find out more…

Host a webinar

Hosting a webinar is an effective way to promote your products or services, collect leads, and connect with your target audience. Registering for your event is the first step for your attendees. It is therefore important that your form collects the information you need, while providing a smooth user experience.

When creating a registration form for your webinar or online event, here are some things to consider…

• Collect information about your participants – When you host an event, digital or in-person, you want to make sure the content you offer is relevant and useful to your audience. Understanding who your audience is and what they want to get out of your event will help you tailor the presentation to their needs. So while you don’t want your webinar registration form to be too long, it’s worth asking a few key questions in the form so you have a clear idea of ​​your audience before the event begins . Think carefully about what information you need to know that will actually help you plan a successful webinar, then incorporate these questions into your registration form.

• Manage your leads – One of the main reasons businesses hold webinars is to generate leads. Gravity Forms is the best tool for the job because our intuitive form builder will allow you to create beautiful, user-friendly forms that convert. However, once these leads are collected, you don’t want to keep them hidden in your WordPress dashboard. Instead, we recommend integrating your form with an email marketing service or CRM, allowing you to easily manage and nurture these contacts, turning email addresses into loyal customers. Gravity Forms integrates with a wide range of email marketing and CRM services, including Mailchimp, AWeber, Campaign Monitor and HubSpot, all available on our base license.

• Accept payments – If you want to charge attendees for attending your webinar or online event, Gravity Forms lets you easily accept payments through your form. Gravity Forms integrates with a wide range of payment processors, including Stripe, PayPal, Square, Mollie, and more. So whether you need to accept major credit cards or local currencies, or accept payments in the United States or worldwide, we have a payment processor that will work with your form registration. The majority of our payment addons are available on our Pro license, so if accepting payments is a feature you need, be sure to check out our Pro plan page.

• Register participants on your WordPress website – You may want to register users on your WordPress website upon form submission. This way, you could allow them to view resources they might need for the webinar or access a community space. The Gravity Forms User Registration add-on allows you to easily set up user registration on your site, all through your front-end form – available with our Elite license.

Most webinar platforms offer some type of registration form, but their functionality is often limited. If you want to create a user-friendly form, using fields and integrations relevant to your business and audience, and that you can display directly on your site, then Gravity Forms is the form builder for you.

Create a new form using the Gravity Forms webinar registration form template

In the Gravity Forms template library, you’ll find a pre-made webinar registration form that you can use as the basis for your form. This template is completely customizable and in the form editor you can easily add, edit or delete any of the form fields, configure field settings, integrate our add-ons and much more.

To use this template, simply click on the Add new button in the Gravity Forms area of ​​your WordPress dashboard.

Now browse the template library until you find the Webinar registration form model. Hover the cursor over the model and click on the Use the template button.

Next, give the form a title and an optional description. Then click on the Use the template button.

The webinar registration form template will now be ready to customize in the form editor.

Customize personal information fields

The personal information fields you display on your form will depend on the information you require from your webinar attendees. Name And E-mail are a given, but depending on your industry, you may want to collect other personal information, such as state or country of residence.

The main personal information fields can be found in the form editor under Advanced fields – simply drag and drop any field you need onto the editor canvas, then customize it according to your form needs.

Collect key information to help you plan a successful webinar

As we mentioned, the webinar registration form is a great opportunity to collect key information from your audience, allowing you to understand the journey and experience of your attendees, as well as learn what they want to withdraw from the webinar.

As you can see from the form above, the Gravity Forms webinar template asks for a range of different information, with the first three questions being very industry specific…

• Company website
• Position/job title
• Industry type

If you’re not hosting a webinar for professionals, you’ll want to replace these questions with questions more relevant to your field or remove the fields altogether. For these questions, we used the Website field, Text field, and Expand field – if you would like to use a different field type, simply select Add fields then scroll down to browse our list of ready-made fields.

Depending on the questions you want to ask, these fields may be useful to you…

• Paragraph field – This field allows users to add their own text. This can be useful if you want to find out what people think about a topic, gather more detailed information about their past experience, or find out what they hope to get from your webinar.

• Checkbox field – This field allows users to select multiple options from a list of options. Using this field instead of the paragraph field allows you to prompt users to consider the specific options you’ve set, instead of just sharing their own thoughts.

• Radio button field – With this field, users can only select one option from a list, further channeling a user’s response.

We recommend keeping the last three questions on the webinar registration form template…

• Do you have any questions you would like to ask our speakers?
• How did you hear about this webinar?
• Would you like to stay informed of our latest news and announcements?

These questions will help you plan the Q&A segment of your webinar, inform marketing decisions for future online events, and ensure you can stay connected with your attendees after the webinar.

Of course, you can add, edit or remove any of the fields in this webinar form template – but one of our best tips would be to not add too many fields. You don’t want the length of the form to deter people from registering for your event. Likewise, you can always use conditional logic or create a multi-page form to ensure that the length of your form doesn’t seem too intimidating!

Make the Most of Gravitational Shapes

Once you’ve created your form, there are still a few (optional) steps that will help you get the most out of Gravity Forms. These include…

• Write a custom confirmation message – Write a custom confirmation message to display to your users after submitting the form. This message may contain additional information about your webinar, such as the date, time, and a link to the event. You can also create an email notification with additional information to send upon form submission.

• Integrate with Zapier – The Gravity Forms Zapier add-on allows you to integrate your form with a wide selection of third-party tools and services. So if there isn’t an official Gravity Forms add-on for your favorite third-party service, you may still be able to connect to it using Zapier.

Are you ready to add a webinar registration form template to your website? Don’t forget to use the ready-made form template from our template library!

Not yet a Gravity Forms customer? Sign up for our free demo to see how easy it is to create your own forms and customize our many form templates.