Categories Digital Marketing

Introducing Gravity Labs – Gravity Forms

We are excited to announce the launch of Gravity Labs!

Gravity Labs is home to new experimental add-ons, code snippets, and side projects created by the Gravity team. Ideas, integrations, prototypes, experiments – things that don’t always fit the roadmap, but we think are worth putting in your hands.

Labs projects are experimental by design – built outside of our core product process and outside of our formal support. Some may become part of our official add-on suite. Others don’t. Those that resonate with our community will help shape what we build next.

Here’s a sneak peek of what you’ll find…

Note: Gravity Labs projects are available for download exclusively to subscribers to Gravity Forms licenses currently sold. Eligibility may change over time and some projects may be limited to a specific license level. An active license is required to receive automatic updates for Labs projects that include WordPress update mechanisms.

Supplements

Labs launches with a collection of add-ons covering everything from email marketing to version control. Some highlights:

Popups – Display any Gravity form in a high-converting overlay: popups, slide-ins, banners, or full-screen displays. With flexible triggers, targeting rules, and dismissal controls, it’s a quick way to get your forms in front of visitors at exactly the right time.

Versioning – True version control for your forms. Each modification is monitored, revisable and reversible. So you can experiment with confidence and roll back if something doesn’t happen.

Google Sheets – Send your form submissions directly to Google Sheets, automatically turning each entry into a structured spreadsheet row. No export, no copy/paste.

Comments – Transform your Gravity Forms entries into a polished, publicly accessible idea board, complete with voting, filtering, sorting, searching, and comments.

Drip – Connect your form submissions directly to your Drip lists, so your form data automatically becomes action items. New subscribers, identified and ready to go as soon as a form is submitted.

And that’s not all. You’ll also find add-ons for Gravity Forms CLI, Mailjet and Google Docs, with more regularly available. Browse the full collection on the Add-ons page.

The extract library

Alongside add-ons, Labs includes a growing snippet library – a collection of the most useful code snippets our team has collected for Gravity Forms and its add-ons.

Want to block URLs in text fields to reduce spam? Route notifications to WordPress users with custom merge tags? Show a clearer login message for users with pending activations? There’s a snippet for that!

The library covers the core of Gravity Forms as well as add-ons like User Registration, Survey, Advanced Post Creation, and Webhooks – you can filter by plugin to find exactly what you need. Simply drop the snippets into your favorite snippets plugin to add additional functionality to your forms. More coming soon!

How to get labs

Are you ready to get started with Gravity Labs? Here’s how it works:

  1. Have an active license. Labs downloads are available exclusively to customers with currently sold Gravity Forms licenses – at no additional cost or separate subscription.
  2. Log in and download. Go to labs.gravity.com, browse add-ons. You will need to log in to download the ones you want to try.
  3. Install and explore. Download and install Labs addons like any other plugin – updates appear in your WordPress dashboard, just like our official addons.

An important note: Labs projects are experimental and provided as-is, outside of our officially supported suite of add-ons. Before running one on a live site, we recommend testing in a staging environment and keeping backups of your site and database.

Don’t have Gravity Forms yet? Choose the plan that fits your workflow: each license includes access to Labs.

Tell us what you think

This is the part that excites us the most. Labs aren’t just a place where we share experiences: they’re also a way for us to learn what our community actually wants to use. What you install, what you continue to use, and what you charge all help us decide what to build next.

So if you try a Labs project, let us know how it goes:

Browse Gravity Labs today. If something works for you, tell us – and if you think of something we should create next, tell us too.

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